2020 was the official year of the side hustle (admittedly, among other things). As a result of national lockdowns, an abundance of spare time, and — sadly — the rise of unemployment, side hustles were transformed into money-makers by many.
With the help of digital platforms that match creators with…
Did someone say “helpful ads”? Most haven’t heard the expression, but know “irritating ads”. Helpful and ads are two words not easy to combine, but if you’re marketing a brand, results can be positive or negative — in non-obvious ways.
To be innovative in advertising and understanding how to be most “helpful” for an audience, it helps to know history. I’ve compiled a list of 5 notable books, describing the history of advertising in engaging ways. These books have given me an understanding of pitfalls, success stories and audience psychology (in no set order).
2. Thinking in Systems: A Primer
Everything that catches your attention (hearing, seeing, feeling) is classified as “inventory” — space that could be filled with marketing to affect your decision pattern and translate into return to the party spending money on the marketing cost.
One of the main challenges for consumer-focused young internet brands is to find ways to convert their audience into paying customers. For these businesses, one of the most significant trends in recent years is the increasing use of social media platforms like Facebook, Instagram and YouTube to spread their word…